E-commerce
specialization
Legal Services
Terms and Conditions and Contractual Documentation
Comprehensive drafting and review of legal documentation required for operating an e-commerce business or providing online services. Emphasis is placed on compliance with Czech and EU legislation, in particular consumer protection laws.
- drafting or review of terms and conditions (B2C, B2B),
- preparation of complaint and claims procedures,
- drafting of licence agreements, user agreements and EULA,
- setup of processes for concluding contracts online,
- legal audit of existing documentation.
Consumer Protection and Complaints
Ensuring that e-commerce businesses comply with legal requirements relating to consumer protection, including customer information obligations, withdrawal from contracts and complaint handling processes.
- review of mandatory information under the Civil Code and consumer protection legislation,
- setup of complaint handling rules, deadlines and customer communication,
- preparation of internal complaint handling procedures,
- training of customer support teams in legally compliant communication,
- representation in consumer disputes (Czech Trade Inspection Authority, ADR, court proceedings).
GDPR and Cookies for E-commerce
Personal data processing in e-commerce environments, covering the entire customer journey from order placement to marketing activities. Focus on practical and clear GDPR compliance solutions.
- setup of legal bases for personal data processing,
- preparation of privacy policies and data processing notices,
- design of cookie banners and related documentation,
- data processing agreements with processors (DPA),
- legal audit of data collection and retention practices.
Marketing, Influencer Cooperation and Promotions
Legal framework for online marketing, social media and cooperation with influencers. Coverage of advertising rules, consumer promotions and proper disclosure of commercial content.
- agreements with influencers, agencies and partners,
- legal review of marketing campaigns (advertising law, GDPR, consumer protection),
- terms and conditions for competitions and giveaways,
- setup of affiliate programmes,
- review of marketing communications from the perspective of misleading practices and consumer deception.
Intellectual Property in E-commerce
Protection of brands, logos, design and e-commerce content. Prevention and enforcement of intellectual property rights infringements online.
- registration of trademarks (national, EU or international),
- protection of website design, photographs and textual content,
- enforcement of rights and handling of infringements (copyright claims, notice and takedown),
- licence agreements with suppliers and business partners.
Platforms, Marketplaces and Payment Services
Legal framework for the operation and use of online platforms and marketplaces, including the setup of relationships between the platform, merchants and customers.
- agreements between the platform operator and merchants,
- terms of use, service terms and internal platform rules,
- allocation of liability for content and transactions,
- legal resolution of disputes within the platform environment.
